Our Mission, Vision and Values

At the heart of GRIT Matters is our vision – to be the overhead lifting company most respected for its people and products.

We are passionate about delighting our customers.
Our mission is to make their lives easier. We do what we commit to do, do it well, and do it on schedule.

The most important thing at Liftlink Technologies is our people.
We are committed to a culture that fosters their growth, empowerment and safety.

We are GRITTY at Liftlink Technologies Crane.
What does that mean? That we put perseverance, heart & integrity into everything we do.

Keep It Simple:
Don’t over-complicate. When solving a problem, be clear about the goal and don’t over-complicate the answer.

Be Lean:
Save 2 seconds every day. Be curious. Ask questions. Eliminate waste. Fix what bugs you! There is always room for improvement.

Work Hard:
We pull together, roll up our sleeves and get the job done.

Practice Follow-Through:
You are what you do, not what you say you will do.

Be Passionate:
Do what you love. Love what you do. Believe in yourself. Believe in our business.

Be Humble:
Be willing to sweep the floors. Remember that we’re all in this together every day.

Life Matters, Be Safe:
Safety is the most crucial investment we can make. It is not about what it costs but what it saves.

Have Fun:
Laugh every day. Stuff happens. Keep perspective. Don’t take things personally or take yourself too seriously.

Have Integrity:
Be Generous, Be Kind, Be Honest, Practice Gratitude. Do unto to others as you would have them do unto you.

Build Quality:
What we do, we do well. We strive to provide excellence and value in our products & services.